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Digital Product Passports (DPPs) for Manufacturers
Why you need DPPs as part of your sales strategieS
Unleash Government Procurement Opportunities
Government procurement increasingly favours sustainable products. Rosella Street DPPs showcase your product's sustainability to government buyers through trustworthy, traceable, and verifiable data, empowering informed procurement decisions.
Ensure Compliance. Maintain Market Access
DPPs are key to the transition to a circular economy. Starting in 2027, the European Union will enforce a new regulation mandating that all products sold within the EU have a DPP. Australia is to adopt similar regulations, alongside other countries such as the US, Canada, China and Japan, as part of a global push toward sustainability.
Rosella Street offers DPPs built to meet national and international standards, providing a ready-to-use solution to meet regulatory requirements, enhance sustainability, and maintain access to both the Australian and global markets.
Drive Customer Engagement with Transparent Sustainability Practices
DPPs aren’t just about ticking regulatory boxes – they’re also about building trust. Consumers are increasingly choosing brands based on how transparent they are about sustainability.
With Rosella Street DPPs, your company can present an appealing visual display of product data in a digital file, that can be easily accessed by potential customers.
How it works
Comprehensive Product Profile
Effortlessly compile a complete set of product information into your DPP, including material composition, provenance, safety details, technical specifications, durability, end-of-life options, and relevant quality and environmental certifications and standards. The system also consolidates key insights on your product’s circularity impact, providing customers with a clear understanding of its sustainability.
Seamless DPP Creation & Sharing
Create a DPP once and easily replicate and modify it for similar products. With upcoming capabilities for data input through upload, syncing, and barcode scanning, along with seamless sharing across databases, platforms, and systems via APIs, creating and sharing DPPs is streamlined, efficient, and ensures consistent, accurate information every time. Plus, your product data is protected by the highest levels of cyber security.
Compliant Environmental Claims
The system provides guidance to assist you in complying with obligations on making accurate and truthful environmental claims. The claims and supporting evidence are collected in line with local, national and international regulations and standards.
Product Lifecycle Traceability
The system constructs a comprehensive traceability journey for your product, visually mapping its lifecycle from material sourcing, to manufacturing, to use, to end-of-life. The traceability data helps facilitate supply chain transparency, build trust with customers, and identify opportunities for design optimisation and sustainability improvements.
Sales Opportunities and Insights
All the products with DPPs will be featured in the Digital Product Passport Database (DPPD), connecting you to Australian government buyers at all levels and unlocking valuable sales opportunities.
The system reporting capabilities provide you with insights into customer interactions and engagement.